Salience+ is a research consultancy focused on driving marketing effectiveness for brands. Our north star is in helping brands modernise their brand health tracking using the power of Category Entry Points.
Salience+ About Us
Our North Star
Mental Availability Specialist
At Salience+ (Salience Plus), we specialise in research and consultancy with ‘mental availability’ at its’ core. Building on the work of the Ehrenberg Bass Institute we’ve developed an objective method for identifying Category Entry Points (CEPs) and tracking brand salience within these over time.
Mental Availability
- Category Entry Points
- Brand & Competitors CEP Funnels
Differentiation
- Brand Imagery
- Brand Attitude
- Barriers To Purchase
Physical Availability
- Barriers To Purchase
- Physical Availability Perception Scores
Consumer Profiling
- Brand Buyer Profiling
- Category Light Buyer Profiling Indexes
- Non Brand Buyer Profiling
Custom Brand Funnel
- Brand Health Synopsis
- (Custom to Brand & Customer)
Mental Availability
- Category Entry Points
- Brand & Competitors CEP Funnels
Differentiation
- Brand Imagery
- Brand Attitude
- Barriers To Purchase
Physical Availability
- Barriers To Purchase
- Physical Availability Perception Scores
Consumer Profiling
- Brand Buyer Profiling
- Category Light Buyer Profiling Indexes
- Non Brand Buyer Profiling
Custom Brand Funnel
- Brand Health Synopsis
- (Custom to Brand & Customer)
Tracking Migration
We also have direct and extensive experience of migrating research projects from one provider to another, we know that it can be a daunting task and a decision which is not taken lightly. However, with most brand health trackers not fit for purpose, it’s a necessary undertaking.
Identify Your CEPs
Get in touch to find out how we can help you modernise and reimagine your brand health tracking, as well as provide insights that drives a more focused brand plan with targeting marketing activity through the use of Category Entry Points.
Contact Us
To find out more about Category Entry Point research
Clients
Salience Plus Locations
Ireland
Charlemont Exchange, Charlemont St, Dublin 2, D02 VN88, Ireland
United Kingdom
The Smith, 145 London Rd, Kingston Upon Thames, KT2 6SR, United Kingdom
United States
1178 Broadway, 3rd Floor #3263, New York, NY 10001, United States