Salience+ About Us

Our North Star

Salience+ is a research consultancy focused on driving marketing effectiveness for brands. Our north star is in helping brands modernise their brand health tracking using the power of Category Entry Points.

Mental Availability Specialist

At Salience+ (Salience Plus), we specialise in research and consultancy with ‘mental availability’ at its’ core. Building on the work of the Ehrenberg Bass Institute we’ve developed an objective method for identifying Category Entry Points (CEPs) and tracking brand salience within these over time.

Mental Availability

  • Category Entry Points
  • Brand & Competitors CEP Funnels

Differentiation

  • Brand Imagery
  • Brand Attitude
  • Barriers To Purchase

Physical Availability

  • Barriers To Purchase
  • Physical Availability Perception Scores

Consumer Profiling

  • Brand Buyer Profiling
  • Category Light Buyer Profiling Indexes
  • Non Brand Buyer Profiling

Custom Brand Funnel

  • Brand Health Synopsis
  • (Custom to Brand & Customer)

Mental Availability

  • Category Entry Points
  • Brand & Competitors CEP Funnels

Differentiation

  • Brand Imagery
  • Brand Attitude
  • Barriers To Purchase

Physical Availability

  • Barriers To Purchase
  • Physical Availability Perception Scores

Consumer Profiling

  • Brand Buyer Profiling
  • Category Light Buyer Profiling Indexes
  • Non Brand Buyer Profiling

Custom Brand Funnel

  • Brand Health Synopsis
  • (Custom to Brand & Customer)

Tracking Migration

We also have direct and extensive experience of migrating research projects from one provider to another, we know that it can be a daunting task and a decision which is not taken lightly. However, with most brand health trackers not fit for purpose, it’s a necessary undertaking.

Identify Your CEPs

Get in touch to find out how we can help you modernise and reimagine your brand health tracking, as well as provide insights that drives a more focused brand plan with targeting marketing activity through the use of Category Entry Points.

Contact Us

To find out more about Category Entry Point research

    Clients Include

    Salience Plus Locations

    Ireland

     Charlemont Exchange, Charlemont St, Dublin 2, D02 VN88, Ireland

    United Kingdom

    The Smith, 145 London Rd, Kingston Upon Thames, KT2 6SR, United Kingdom

    United States

    1178 Broadway, 3rd Floor #3263, New York, NY 10001, United States