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A deeper understanding of Category Entry Points can provide you with actionable insight to improve your brand strategy & marketing activity, while also allowing you to modernise your Brand Health Tracking.

IDENTIFY PRIORITY CATEGORY ENTRY POINTS

BUILD A PROFILE OF KEY CEPS

MEASURE MENTAL AVAILABILITY IN CONTEXT

Salience Plus Locations

Ireland

5 Harcourt Rd, Saint Kevin’s, Dublin 2, D02 FW64, Ireland

United Kingdom

The Smith, 145 London Rd, Kingston Upon Thames, KT2 6SR, United Kingdom

United States

1178 Broadway, 3rd Floor #3263, New York, NY 10001, United States

Why Salience Plus

The Experience

We’ve conducted research in over 100 countries, across five continents with a host of experience in multi-market, portfolio brand health trackers.

The Specialism

At Salience+, we focus on research and consultancy centered around ‘mental availability.’ Our objective method identifies Category Entry Points (CEPs) and tracks brand salience over time.

The Deliverables

We’re well versed in helping our clients embed new research, KPI’s and brand health tracking. Our hybrid team of data scientists and brand planners ensure a robust research program with strategic deliverables.