Our Category Entry Point research aims to unpick the pathways that lead people to purchase from you and the category. We have designed a bespoke questionnaire which is built around the 6 W framework but tailored to the category purchase. We also utilise other secondary research to help add further insight. Our CEP research solution is the unlock to a successful and focused brand strategy.
Category Entry Point Research
HOW WE ORGANICALLY UNCOVER AND TEST YOUR CATEGORY ENTRY POINTS
Using our bespoke Diary-Style W’s questioning, we allow the respondent to intuitively build their most recent consumption and purchase occasions.
We then use advanced proprietary statistical techniques to identify which W’s are most influential in delivering a purchase within your category.
We combine further statistical techniques with your and our intuition to group neighbouring Category Entry Points together, delivering a succinct set of key CEPs