Through our Category Entry Point research solution, you can unpick the pathways that lead people to purchase from you and the category. We have designed a bespoke methodology built around the 6 W framework but tailored to category purchase. We also utilise other secondary research to help add further insight. Our CEP research is the unlock to a focused and effective brand strategy.
Category Entry Point Research
HOW WE ORGANICALLY UNCOVER AND TEST YOUR CATEGORY ENTRY POINTS
MAPPING
Using our bespoke Diary-Style W’s questioning, we allow the respondent to intuitively build their most recent consumption and purchase occasions.
PURCHASE DRIVING
We then use advanced proprietary statistical techniques to identify which W’s are most influential in delivering a purchase within your category.
STREAMLINING
We combine further statistical techniques with your and our intuition to group neighbouring Category Entry Points together, delivering a succinct set of key CEPs
Learn more about Category Entry Point research and how it can help your brand.
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Clients include
