We’ve reimagined Brand Health Tracking to take into consideration the latest in marketing science thinking.
Traditional Brand Health Trackers generally focus on the traditional funnel, asking respondents to tick the box on which brands they are aware of, or consider. They keep the respondent’s purchase context within that of an online survey e.g. “Which of these brands have you bought in the last 3 months?”. As a result, most brand health tracking doesn’t accurately portray real life and limits brand insight
